Sheenly

brief:

Reckitt is rebranding its well-known Mr Sheen line to launch a new surface cleaning formula that both cleans and protects. Traditionally recognised as a furniture polish, the brand now seeks a fresh identity that appeals to a younger, more modern audience while keeping Sheen for brand recognition. This rebrand will introduce a new character, personality, and visual direction that positions Sheen as a contemporary, accessible cleaning brand. This should be reflected across its packaging, website and online advertising.

solution:

After deciding to change the name of Mr Sheen to Sheenly, I chose to create a friendly gnome with a bucket on its head as the new mascot for the rebrand. I kept the brand aesthetic quite simple and clean to reflect the brand purpose.